Find a new & inspired path to customers
(or you can just keep doing the same thing.)
We help individuals & organizations make customer communication more impactful. In a loud, complex world, we’ll help you find focus, craft a compelling story, and connect meaningfully with your audience.
Let us be your guide.
Services
Consulting
What is it? Development and/or review of marketing strategy, go-to-market plans, sales enablement, email campaigns, messaging/positioning, and decks.
For whom? Individuals and companies who want to develop the ideas they’ve been nurturing or add meaning and clarity to existing approaches.
How? 1) Discovery: We begin with questions to clarify your goals and discover your audience’s needs. 2) Iteration: Next, we determine the right resources for your customer and begin the creative process. 3) Finalization: Through collaboration with you, we optimize new resources that will resonate with your customers.
Coaching
What is it? Personalized 1:1 coaching delivered through a combination of asynchronous work and live conversations.
For whom? For SDR/BDRs, sales/success reps, marketers, and others looking to enhance their communication and storytelling. Open to all experience levels.
How? For those getting started, we focus on developing skills and building frameworks to ensure a solid foundation. For veterans, we work collaboratively to assess challenges, find new creative approaches, and help you get unstuck.
Clayful is an edtech startup working to provide students with more and better access to mental health support. When they reached out for help designing new collateral for events, we were happy to help.
We know attendees leave events with tote bags full of flyers, cards, and other assets, much of which ends up in a hotel room trash can. Clayful needed something unique and memorable. We created three elements that made their new one pager grab attention and have enduring value after events.
Featured Project
Attention: A tent design helps the collateral stand out while other collateral lies down.
Engagement: Sharpie marker in hand, Clayful reps encourage leads to fill out the checklist — prompting conversation and setting up Clayful as a solution.
Utility: With a small, useful gift of prompts, Clayful finds a way to be seen on the desk or cork board of a potential customer.
Maria Barrera - CEO of Clayful
Clayful is taking a unique spin on mental health support in schools, so our collateral needed to reflect that uniqueness. We wanted something that would be engaging, memorable & valuable. The team created a sharply designed asset that stood out from others and sparked many conversations with customers. Throughout, they were responsive, timely, really receptive to feedback & collaboration (super important for a company at our stage that is building while learning) and just all around wonderful.
We believe:
Together = better. And way better than those group projects where someone didn’t pull their weight.
Simplicity is sublime. We’re like the Marie Kondo of marketing. We’ll take that 4 paragraph sales email with 3 different CTAs and turn it into a whole compelling campaign.
Stories are essential. They make us human.
Creativity is a practice.
Book a free 15 minute call to explore how we can help you.
Testimonials
Jay Muller - Senior Partner Development Rep at Ellevation Education
“Daniel has taught me much of what I know about outreach and marketing. I’m in my 4th year of sales at Ellevation, and entered this role completely green. Whether I just needed to bounce ideas off someone, resolve writers block with that missing phrase, simplify my copy, or add the spice of humor, joy, or creativity - he was and still is my go-to consultant. Daniel optimizes my approach and outreach and I attribute much of my success hitting quota in the first 3 years to his wisdom, creativity, and mentorship.”
Austen Clarke - CEO of Eurekly
“As we shifted the focus of an edtech product from B2C to B2B, Daniel helped us better understand the market, determine the key decision-makers, and brainstorm various approaches to sales - transforming our pitch deck, making it more impactful and persuasive - and much more.”
Zvia Schoenberg - Executive Director, Grunin Center for Law and Social Entrepreneurship
We were a small team with an idea to improve web3 education for lawyers. Early in our work we needed help organizing the content and developing marketing. Daniel quickly understood our goals and offered clear and practical guidance. His support helped us better align our materials with customer needs and create messages that resonated with our audience.
George Papaioannou - President at Venstrat
Over the past few years, we've worked with Daniel on a number of projects, and when a client needs marketing or sales enablement expertise he's at the top of our list. He's collaborative, strategic, and sharp. He asks great questions, bringing a focus on efficiency and outcomes. He can always find a compelling story that connects with customers. Daniel has been a valuable partner to Venstrat and we highly recommend him to any organization looking to improve their marketing and sales efforts.
Maria Barrera - CEO of Clayful
Clayful is taking a unique spin on mental health support in schools, so our collateral needed to reflect that uniqueness. We wanted something that would be engaging, memorable & valuable. The team created a sharply designed asset that stood out from others and sparked many conversations with customers. Throughout, they were responsive, timely, really receptive to feedback & collaboration (super important for a company at our stage that is building while learning) and just all around wonderful.